Park Place Shares Top Honors for Best Online Customer Experience

Park Place

Entertainment Corporation shares top honors for delivering the best online customer experience in the casino resort industry, according to a new study released this week.
Conducted by The Customer Respect Group, an international research and consulting firm that tracks how large corporations treat their customers online, the detailed study ranked Park Place in a tie for first place in the casino resort industry, and in a tie for second place in the overall hotel, resort and casino category. The company scored 8.5 out of a possible 10 points The research organization, based in Bellevue, Washington, studied more than 1,000 company web sites across a broad spectrum of industries. To rate the companies, the group compiled an individual Customer Respect Index based on 25 separate attributes. Those attributes included simplicity, responsiveness, transparency and attitude. The full report can be found at

Earlier this month, Park Place’s web site,, was named “Best Web Site” in the gaming industry by the American Gaming Association. The award was announced at the Global Gaming Expo, the industry’s largest trade show, held in Las Vegas. In addition to its main corporate web site, the company has created sites for each of its domestic casino resorts, operating under the Bally’s, Caesars, Flamingo, Grand Casinos, Hilton and Paris brands.

“When we launched our redesigned family of web sites early this year, we had one goal in mind - to make our customers’ online experience the best in the industry - simple, painless, informative and efficient,” said Park Place President and Chief Executive Officer Wallace R. Barr. “The results of this new survey show that we succeeded.”

Barr credited the success to the teamwork of the company’s information technology and marketing organizations, which share responsibility for web site development.


“Park Place is leading the way in applying technology to benefit our customers. Whether we’re talking about our web sites, our Connection Card customer loyalty program or our ‘ticket-in, ticket-out’ slot offerings, we’re doing everything we can to make our customers the best-served in the business,” Barr added.

“Park Place impressed us with quick responses to online inquiries and an easy-to-use site,” said Thorsten Ganz, vice president of research, The Customer Respect Group. “Providing online customers with a good experience and treating them just as respectfully as when they are in the casino will improve customer satisfaction and loyalty.”

Park Place web sites are designed to make it easier than ever for guests to reserve their hotel rooms over the Internet and access detailed information about the latest attractions, events and amenities at Park Place casino resorts.
Related stories on ITN:

(14/01/2003) Park Place Entertainment Launches New Websites for Resorts