Radisson SAS Launches ‘Meetings and Events Promises’

22nd Sep 2003

In a new initiative aimed at building relationships and strengthening
presence in the meetings and events market,  Radisson SAS Hotels &

has launched ‘Meetings and Events Promises’.
    Radisson SAS has introduced the ‘4 corner promise’  comprising of
professionalism,  commitment and   caring that is underpinned by a

The core of the promise is about truly understanding clients and their
objectives and providing highly equipped and trained staff so that these
objectives can not only be met, but also surpassed.

‘Meetings and Events Promises’  focuses   on   offering a level of
professionalism;  commitment and caring that acknowledges that after
high-tech facilities a flexible,  personal service is what customers are
really looking for.

The ‘Meetings and Events Promises’  is an extension of a strategic
alliance between Radisson SAS and Meeting Professional’s International
(MPI)  the largest global authority and resource for the meetings

The promise reaffirms Radisson SAS’s commitment to the meetings and
events sector,  a commitment made when Radisson SAS became the world’s
only hotel group to create a ‘strategic alliance’ with MPI.


Over 1500 Radisson SAS employees have been equipped with specialist
Meetings and Events training to an international accredited level,
establishing a higher standard   industry benchmark.  This ‘total
commitment approach’ along with a ‘Yes,  I Can’ spirit ensures goals are
met throughout the process from planning to execution.  In addition to
intensive staff training,  Radisson SAS will host a road show to launch
this to customers and has embarked on an extensive media campaign.

Underpinning the promise is a guarantee.  Radisson SAS offers a ‘100%
Guest Satisfaction Guarantee’  meaning if previously communicated needs
are not met and the issue cannot be resolved,  Radisson SAS will not
charge the guest.



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