Active Hotels adds Midlands Co-op to its Distribution Network

Active Hotels
now supplies Midlands and West Midlands Co-op’s online travel services, part of the UK’s largest regional co-operative societies, with hotel information and real-time online reservation capabilities. Customers using Co-op’s online travel services will be able to book hotel accommodation across Europe and receive confirmed online booking guarantees within seconds.
Midlands Co-op is the largest independent travel agent in the region with over 100 branches. This new agreement with Active Hotels ensures their customers have the best selection of accommodation options in the most popular areas in Europe. With a wide range of guesthouses, budget and luxury hotel properties, Active Hotels’ network of European hotels ensures that there is something to suit everyone’s taste.

Tim Wright, spokesperson, Midlands Co-op, comments, “We want to create a site that customers return to again and again for all their travel requirements. Active Hotels’ online reservation system provides our customers with exactly the kind of choice, flexibility and value that will encourage them to revisit our site for their accommodation requirements. As the demand for online hotel bookings continues to grow, we expect to process an increasing volume of reservations through our online portals.”

Shane Whaley, Active Hotels’ business development manager, comments, “West Midlands and Midlands Co-op have a strong presence online. The addition of Active Hotels’ online reservation service enhances their service, giving their customers access to over 28,000 rooms throughout the UK. We expect to build on Co-op’s success to date to deliver a steady stream of revenue through our online reservation system.”

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