merchant hotel program now features inventory from Best Western
International Inc., giving millions of consumers access to guaranteed low priced hotels from Best Western via the Travelocity hotel and TotalTripSM shopping engines. After setting new records in online traffic and revenue this year, Best Western is following through on plans to further drive business through its Web properties and associated partnerships.
Best Western hoteliers around the world will now benefit through increased distribution and revenue opportunities by combining with the reach of Travelocity, one of the leading global Internet travel sites. The preferred net rate agreement also gives Best Western hotel operators access to Travelocity affiliates such as Yahoo! and AOL.
According to Best Western officials, the reach of the brand’s properties in more than 80 countries across the globe combined with travel needs of the 40 million members of Travelocity’s services make the partnership a mutually beneficial arrangement.
“Best Western has long embraced the power and scope of the Internet allowing our customers the option of booking online since 1995,” said Ric Leutwyler, vice president of E-Commerce and Field Marketing for Best Western International. “We see expanding our presence on the Web with a leader like Travelocity as a natural progression of our initial strategy put in motion eight years ago.”
Ross Mantione, Travelocity’s vice president, partner marketing alliances said on the deal: “The Best Western brand is respected around the world and having them part of our merchant hotel program further complements our scale and property mix. We are confidant that our relationship with Best Western will be lasting and mutually beneficial.”
The roll out of Best Western’s merchant inventory on Travelocity has already begun and more properties are being added daily.
Related stories on ITN:
(03/09/2003) Hotels.com Terminates Contract with Travelocity
(02/09/2003) Travelocity’s Merchant Program Continues to Build Momentum
(24/06/2003) Travelocity Adds Momentum With IndeCorp Agreement