Northwest Launches Redesigned

27th Aug 2003

Northwest Airlines
announced that it has launched a redesigned version of its Internet site at, offering better site organization and ease of use, an improved layout and visual design, increased site efficiency and performance, streamlined paths to functionality, a more personalized experience and direct access to the information most important to users of the site.
The new also displays the company’s new corporate identity, first unveiled in April as a new livery, or paint, on Northwest aircraft.

In total, the changes are the most sweeping design, navigation and functionality changes made to since it first launched in 1996.

The airline also highlighted four bonus offers through Northwest’s WorldPerks frequent flyer program that reward users for taking advantage of the many conveniences offered at

“ has consistently offered consumers more functionality than any other airline Web site,” said Al Lenza, vice president of distribution and e-commerce. “Our site has become even better by making it easier to purchase tickets and access’s most popular services, personalizes each visit for our WorldPerks members and empowers consumers with faster access to the information important to them.”

Related stories on ITN:

(12/08/2003) Northwest and Worldspan Announce Partnership


(20/02/2003) Northwest Introduces Interline E-Ticketing With Alaska Airlines

(24/12/2002) Northwest Offers Holiday Travelers Self-Service Kiosks



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