lastminute.com today announces the appointment of Vijay Solanki,
departing music and marketing director of Shazam Entertainment, as UK
Vijay has over ten years experience in senior marketing roles with high
profile consumer brands, within Capital Radio, IPC ignite! and Unilever.
In his most recent role at mobile music start-up Shazam Entertainment,
Vijay was responsible for the UK launch of the brand, product
development and the full marketing programme, including music content
management and partnerships.
As marketing director at lastminute.com Vijay will form part of the UK
management team, with responsibility for the delivery and development of
the brand strategy for the combined UK businesses, which include
travelselect.com, travel4less.co.uk and eXhilaration.co.uk. He will
report directly to the UK MD Helen Webb.
Prior to Shazam Entertainment, Vijay was marketing director at IPC
Media’s young men’s lifestyle and entertainment company, IPC ignite!,
where he was involved in the relaunch of Loaded and NME and created the
biggest ever men’s lifestyle study in the UK. As head of marketing at
Capital Radio, Vijay relaunched the flagship brands Capital FM and
Capital Gold and co-managed Europe’s biggest pop event, Party in the
Park, for which he was awarded a CRCA Marketing Excellence award in
2000, amongst others.
His marketing career began in the FMCG environment of Unilever, where he
was responsible for relaunching the Dove brand, followed by RHM, where
he was head of innovations.
Commenting on his appointment, Vijay said, “One of my primary objectives
at lastminute.com will be to drive sales by increasing customer
conversion rates and broadening the customer base. Ultimately, this
will help drive the whole business forward and keep it in its position
as market leader. I’m really looking forward to working with the
lastminute.com brand and the team to ensure that the business continues
to develop and grow from strength to strength.”
Helen Webb, UK managing director of lastminute.com said, ” Vijay is
bright, energetic and has a real passion for what he does. He has an
excellent background in marketing for some top brands, which, added to
his strong creative mind, will bring innovation and significantly
contribute towards the growth of our customer base.”