Moonstone Hotels Increases Reservations through InnLink

With California and Oregon locations like Cambria, San Simeon, Palm Springs, Yosemite, Monterey, and Cottage Grove (OR), and hotel names like FogCatcher Inn, La Mancha Resort and Spa, Blue Dolphin Inn, and the Monterey Hotel, one might think that Moonstone Hotel Properties’ 13 unique destination hotels attract guests simply because of their locations, superior service, and amenity standards.
Moonstone Hotel Properties
chose InnLink LLC
as its representation company for GDS and Internet reservation services, and, from the beginning, has experienced a tremendous growth in reservations through electronic channels. Headquartered in the seaside town of Cambria, CA, Moonstone Hotel Properties was founded in 1983, when Dirk Winter purchased the land and built his first property, Sea Otter Inn. Since then, Moonstone Hotel Properties has established a quiet but significant presence on California’s Central Coast. The company began purchasing properties in Northern California in 1997; and, in 2001, expanded into the Palm Springs and Cottage Grove, OR markets. Moonstone Hotel Properties enjoys a reputation for uniquely beautiful and well maintained boutique hotels, with stunning grounds and gardens, and a tradition of careful attention to detail.
According to Lynda Gill, Director of Sales and Marketing for Moonstone, “GDS and Online reservations are a “must” for a collection of hotel properties like ours. To be competitive and to stay competitive with chains and other independents, it is absolutely critical that we maximize our visibility through GDS and electronic reservation channels. InnLink provides Moonstone with dedicated Account Management and a very proactive and participatory approach to reservation management processes. InnLink is really on our side, and the numbers show it.”

Mike Otten, pictured Director of Sales and Marketing for InnLink, says, “Moonstone Hotels represents an ideal customer. Their hotels are really special, and their staff does a great job of promoting and marketing the properties. InnLink has blended quite well with the group, and we’re proud to associate with Moonstone.” InnLink’s services for Moonstone include seamless GDS connectivity and travel Web site placement through both Pegasus and the GDS-powered travel websites. InnLink monitors web site presence and image maintenance for its hotel partners through a dedicated staff 24 by 7.

Related stories on ITN:

(09/12/2002) InnLink Signs with Suburban Franchise Systems

(27/08/2002) InnLink & GuestHouse International Technology Union

(18/08/2002) Marketing Appointment for Innlink