Lufthansa Launches Local-Language Asian Website

Lufthansa today announced that it is increasing its online presence in Asia with the help of Amadeus API technology to launch six new local-language websites within August 2003.Mr. Uwe Mueller, Vice President, Asia & Pacific, Lufthansa German Airlines, said, “Having local websites gives travelers greater convenience.  It helps our customers in the region make bookings more easily and faster, as well as provides them with country-specific content”.

He said, “Last year, Lufthansa doubled its online bookings around the world, and with Amadeus API technology we know we have the backing of a reliable global technology provider to support our activities in Asia & Pacific region”. 

Mr. David Brett, President, Amadeus Asia Pacific, said, “Amadeus API technology will be used for Lufthansa’s local sites in China, Hong Kong, India, Korea, Singapore and Thailand, allowing Lufthansa customers to make online bookings with speed.  We are also delivering to Lufthansa savings with the fast installation time of the Amadeus API proxy as well as the straightforward programming environment”.

Lufthansa’s newly designed homepage www.lufthansa-asiapacific.com provides links to 13 Lufthansa websites in Asia & Pacific and to more than 80 countries worldwide.

Amadeus API (Application Programme Interface) is one, of a portfolio of Amadeus online travel booking solutions.  It allows customers to develop their own Internet
Booking Engine and link it to the Amadeus system.  Acting like a two-way translation system, it allows applications written in modern programming languages and using XML to communicate seamlessly with the Amadeus global travel reservations system, via a TCP/IP connection.  An alternative solution is Planitgo, which provides customised web reservation pages, and a multilingual Internet Booking Engine hosted by Amadeus e-Travel, directly connected to the Amadeus GDS. 

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