Jeff Kohl, director of spa operations for Princess Cruises, will serve a third term as president of the International SPA Association. Kohl began his term during ISPAå‘s 13th Annual Conference & Expo in Dallas, Texas, United States. Held Oct. 13-16, the Conference brought together nearly 2,000 spa professionals from 30 countries.
An ISPA member since 1996, Kohl is a 16-year spa industry veteran. “The spa industry is the fourth largest leisure industry in the United States, and ISPA is the most respected association for spa professionals,” said Kohl. “I am honored to serve a third term and look forward to an exciting year of growth and successes for both the industry and the association.”
Under Kohl’s leadership, ISPA accomplished a number of goals in 2003. Three key accomplishments include:
á The release of the ISPA 2003 Spa-goer Study - the most comprehensive look thus far at the spa-goer. This year also marks the first time that ISPA compiled international research through studies focused on spa-goers in Canada, Japan and the United Kingdom.
á An enhanced focus on education - ISPA and the ISPA Foundation have partnered with the Educational Institute of the American Hotel & Lodging Association to customize its Supervisory Skill Builders series for the spa industry and create the ISPA Certified Spa Supervisor designation. The Supervisory Skill Builders program consists of nine workbooks that teach a new supervisor the basic skills needed for success. The ISPA certification designations will become the hallmark of professionalism in the spa industry.
á A new educational and networking tool for spa professionals - the Knowledge Network Marketplaces. Three of these regional events were held in conjunction with Knowledge Networks - giving vendors the chance to meet in an intimate setting with spa owners and directors.
Prior to his arrival at Princess Cruises, Kohl was the director of spa and recreation at the Sonoma Mission Inn & Spa in Sonoma, Calif.; PGA National Resort and Spa in Palm Beach Gardens, Fla.; the Boca Raton Resort & Club in Boca Raton, Fla.; and Walt Disney Company in Orlando, Fla.
For 13 years, ISPA has been recognized worldwide as the leading professional organization and voice of the spa industry. ISPA’s membership is comprised of nearly 1,700 health and wellness facilities and providers from 58 countries.
ISPA strives to advance the professionalism of the spa industry by providing invaluable educational and networking opportunities, to promote the value of the spa experience to society, and to be the authoritative voice of the spa industry.
ISPA is where spa industry players become leaders and leaders become legends.