Barry Sternlicht To Become Executive Chairman Starwood Hotels

Barry Sternlicht, Chairman and Chief Executive Officer of Starwood Hotels & Resorts Worldwide, announced today he intends to step down as Chief Executive Officer once a new Chief Executive has been hired and is on board.
Mr. Sternlicht will co-chair a newly formed search committee of the Board of Directors to help identify and select his successor. Upon the CEO`s selection, Mr. Sternlicht will become Executive Chairman of Starwood.

“I`m very proud of Starwood and have never been more optimistic about the company`s positioning in the industry. As Executive Chairman, it is my intention to reduce my day-to-day role and focus on long term strategy, provide guidance on capital investment and real estate matters, nurture the expansion of our W brand, and fill a meaningful ambassadorial role for the Company. I feel a great sense of responsibility and proprietorship for the Company, but it has become increasingly difficult for me to fulfill that global responsibility in the face of the needs of my family and my other activities. Additionally, I believe a growing “best practice” in corporate governance is the separation of the Chairman and Chief Executive Officer positions,” stated Mr. Sternlicht.

Senator George Mitchell, on behalf of the Starwood Board of Directors, said, “Barry Sternlicht`s dynamic leadership of Starwood is evident in the prestige of the Starwood name today. The creation of the W brand and his many innovations has influenced the entire industry. His creativity and vision enabled the company to integrate a once disparate collection of individual hotel assets into a global powerhouse. We respect his decision to step down from the position of CEO, but look forward to his continuing to play a leadership role at Starwood as Executive Chairman of the Board. He is one of the premier deal makers in the real estate industry and the Board is pleased he remains willing to serve as Executive Chairman.”
“Starwood has successfully navigated the unprecedented storm impacting the travel sector and has emerged as not only a survivor, but in terrific shape. Our balance sheet is now strong, our treasure chest of brands is powerful and gaining strength, we have a deep pool of talented management led by Bob Cotter, our Chief Operating Officer, tremendous unexploited value in our extraordinary real estate asset base, a very full pipeline of product and service innovations (both visible and invisible to the customer), and an equally exciting development pipeline highlighted by the global growth of W and our other brands. On the macro side, the lack of new construction in the upscale category, should lead to several years of solid growth for our Company,” said Sternlicht.
“Starwood today is a creative, innovative, compassionate and ethical company. It is time, however, to bring in a new CEO who can guide the Company day-to-day to achieve a new level of excellence and to help us realize our truly extraordinary potential. As a major shareholder, I remain committed to the Company`s future success and will do all I can to ensure that the Company continues to excel during the transition and beyond,” said Sternlicht.
Mr. Sternlicht also conceived of and has led the expansion of the W Hotels brand, led expansion of the St. Regis brand, the entrance of the Company into vacation ownership, the establishment of the nation`s number 1 frequent guest program, which pioneered no blackout dates, and the introduction of innovations including the Westin Heavenly Bed, Heavenly Bath, Heavenly Crib, Westin Workout, and Sheraton Sweet Sleeper among many others.
For more information, please visit

Related stories on Spas-Weekly:
(03/04/02) Starwood Appoints Accomplished Spa Executive to Oversee Celebrated Spa Portfolio; Elaine Fenard Named Vice President, Spa Development & Operations