Whitbread to Pilot Spa Brand as UK Wellbeing Grows

Leisure giant Whitbread has announced plans to extend its presence in the spa market as a response to growing UK consumer demands for health and wellbeing services.

Whitbread is already one of the biggest players in the UK spa market through its Marriott hotels and David Lloyd Leisure clubs, and is now searching for new sites to develop a unique, stand-alone spa brand.
According to recent reports, the company is a year away from launching the new spa business, offering customers a range of treatments and relaxation therapies, with an initial roll-out of six sites.
Matthew Lynwood, appointed by Whitbread to acquire and develop new sites, explained, “The spa market in the UK is still at a very early stage of its development, but demand is growing steadily.
“In many ways it is similar to the health and fitness market in the early 1990s. Whitbread sees a real opportunity to get in on the ground floor in a sector that, in the United States, has almost outstripped health and fitness in terms of revenue.”