Health Fitness Dynamics, Inc. (HFD) has designed a unique and detailed feasibility/development analysis software programme that is used during the Planning and Development Phase of a spa project.

Picture:Sonesta Beach Resort Key Biscayne

The proprietary programme has proven to be a significant asset in helping clients make clear business decisions. In addition to creating a well-designed facility, HFD also designs and implements complete, logistically sound systems of operation that enhance the guest experience and the marketing and financial potential of the spa.
Using this particular programme, along with other resources, HFD examines, evaluates and forecasts the viability and proper positioning of the spa venture via:

? Site analysis and evaluation

? Market research

? Comparable market analysis

? Determination of highest and best use

? Recognition of trends and opportunities

? Utilisation and demand forecasts
 
? Facility planning
 
? Start-up and operating expense projections
 
? Identification of revenue sources
 
? Payroll expenses and staffing forecasts

? Financial projections and budgets

? Critical path development and analysis
HFD is an innovative full-service spa consulting, planning and management company that is owned by Judy Singer and Patty Monteson. The Pompano Beach, Florida corporation was formed in 1977 and, since 1983, has worked primarily with top hotels and resorts to plan and manage health spa facilities that are service-oriented profit centres.
The company states; “HFD recognises that the total project is only as good as the sum of its parts. A project is always a team effort where the most creative and talented people share and challenge one another in order to design and implement something very special. Therefore, HFD has an extensive network of resource people whom we introduce, on an as-need basis, or will call upon HFD for assistance such as:

? Land Planners
 
? Developers
 
? Investors

? Hotel Operators
 
? Accountants

? Appraisers
 
? Architects

? Interior Designers
 
? Spa Operators

? Market Researchers

? Quality Assurance/Customer Service Leaders
 
? Public Relations/Marketing/Advertising Specialists
 
? Menu Planners
 
? Manufacturers and Distributors
 
? Purchasing Agents
“HFD`s role in a project is customised to what the client needs…there is no duplication of services or unnecessary work. Each project is systematically and creatively analysed in terms of its immediate and long-term needs and budgetary requirements. With our emphasis on continued support, clients call upon us on an on-going basis.” A company spokesperson concludes.
The HFD client list reads like a who’s-who of the global spa world, projects include; Canyon Ranch; Doral Golf Resort & Spa; Spa at Sonesta Beach Hotel; Scottsdale Princess; The Disney Institute; Boca Raton Resort & Club; Ritz-Carlton; Mandarin Oriental; Sonesta Key Biscayne; Royal Sands; Agua at Sanderson and Miraval.

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