Hive of Beauty has appointed Profile Marketing in the UK, as its distributor for Activate, the revolutionary patented moisturiser designed specifically for smokers.

Profile, the company which handles UK distribution for the ever-successful Australian Bodycare brand, will focus on the introduction of the Activate range and work closely with Hive on the appointment of other regional based distributors to support its national launch.

Activate, a patented moisturiser, specifically developed to generate collagen in the damaged skin of smokers, is a totally unique product concept that compliments the sales of more traditional skincare products and provides spas with a superb specialist retail area.

Launched by Hive of Beauty, in conjunction with its distributors at this season’s industry events in London, Dublin and Brussels - the products are already receiving a remarkable reception from spas and salons nationwide.

The product concept, manufactured in Belgium by Hive of Beauty Europe, delivers a ten percent active ingredient in a unique moisturiser created to revitalise dull and prematurely aged skin. While the combination of vitamins, anti-ageing and anti-wrinkle ingredients will especially help smokers, it is claimed that the product will have far-reaching results on those who have ceased smoking or suffer with skin that is dull in appearance.

Clive Ramsden, managing director of Profile Marketing, said of the UK launch, “It is exciting to be able to offer, what we believe will be the next generation of moisturiser targeted at a market that has, up until now, been largely ignored. We are delighted to be working with Hive, a very professionally focused company, and we are confident that the high quality and affordability of the products will provide the perfect compliment to our efforts with Australian Bodycare”.

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