Holmes Place Health Clubs, the premium health club and lifestyle chain in the UK and Europe, has appointed Joe Public Relations to handle its consumer public relations in the UK.

Holmes Place Health Clubs has 47 health and Leisure Management clubs in the UK which provide the very latest equipment, classes and facilities for members to enjoy a healthier, fitter lifestyle.

Joe Public Relations will focus on building profile for the brand through media relations activity around key dates in the fitness calendar.

In addition, JPR will be working on campaigns to support special initiatives throughout the year. This includes an exclusive Chicago master class staged in collaboration with the award winning movie and the choreographers from the West End musical production. All communication will support the brand’s values and quality of the health experience.

Caroline Norton, PR manager of Holmes Place Health Clubs commented, “The forthcoming PR campaign will be focused on positioning the brand apart from its competitors and maximising publicity opportunities around the club’s schedule of activities.”

Associate Director Reuben Milne at Joe Public Relations will head up the account and the team will report into Norton. Reuben Milne commented, “The health club market is a highly competitive and dynamic environment to be working in. We are delighted to be working with such a well-regarded health and fitness brand and look forward to adding the PR component to the overall marketing strategy.”

Holmes Place facilities vary from club to club, but typically offer mixed and ladies only gyms, swimming pools (some Ozone treated), a huge range of classes including yoga, Pilates, studio based cycling, body pump, plus aqua facilities and childcare.

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