The final report involving an extensive research partnership between The Hills Health Ranch and BCIT was completed May 8, 2001.
Underway since January 1st of this year, the purpose of this project was to complete an analysis of the marketing activities of North American destination health resorts. This project benchmarked strategic marketing activities of competing North American health resorts.
Led by a three-person student team under the guidance of instructor Bob Brett, the team of marketing students contacted, reviewed and analyzed the price structures, web sites, brochures, fulfilment standards and more of the leading destination spas in North America. The results indicated a clear pattern, revealing strengths and weaknesses of the various spas.
“We are committed to engaging in on-going research with major North American colleges, technical schools and charitable organizations,” commented Pat Corbett, President, The Hills Health Ranch. “The information that this research will provide will assist us tremendously in further enhancing our market penetration.”
The Hills Health Ranch opened in June of 1985, envisioned and designed as the first year round health and fitness vacation resort built in Canada. Since then, The Hills Health Ranch has continued to create innovative health and wellness programs and packages that teach guests new ways to improve their overall well-being for a healthier, more fulfilling lifestyle.
For more information on wellness vacation programs, contact The Hills Health Ranch at 250-791-5225, fax 250-791-6384, e-mail [email protected] or visit our web site at www.thehillshealthranch.com ..