LEXINGTON, Ky. - The International SPA Association announces the return of a favorite keynote speaker to its 12th Annual Conference in Anaheim, Calif.  Dr. Carl A. Hammerschlag, master storyteller and internationally recognized author and healer, will speak at ISPA in October.
“This is the first time ISPA has asked a keynote speaker to come back,” explained ISPA Executive Director Lynne Walker McNees.  “Dr. Hammerschlag was so well-received in 1999, he was a clear choice for ISPA again this year as the spa industry tries to get back to the basics of health and wellness.”
Scheduled to speak on Sunday, Oct. 21, Dr. Hammerschlag is one of the world’s leading proponents of the practical applications of the mind, body and spirit connection.  The author of three critically acclaimed books, Dr. Hammerschlag uses poignancy and humor as he leads his audiences on a healing journey.
Set for Oct. 20 - 23, the ISPA Annual Conference is the “must-attend” event of the year for spa professionals.  In addition to Dr. Hammerschlag, ISPA has secured Peter Greenberg, travel editor for NBC’s “Today” show.  Set to speak on Monday, Oct. 21, Greenberg is considered the nation’s foremost authority on travel and the travel industry.  On Tuesday, Oct. 22, Clyde Fessler will speak on building a brand.  Fessler is the former vice president of business development for Harley-Davidson and is credited with playing an integral role in the company’s dramatic turnaround over the past several years.
For further details about the 12th ISPA Annual Conference, visit www.ispaconference.com or call 1.859.226.4326.  Conference registration forms are available on the Conference Web site.

For nearly 12 years, ISPA has been recognized worldwide as the professional organization and voice of the spa industry.  ISPA’s membership is comprised of nearly 2,000 health and wellness facilities and providers from 55 countries.  Since 1991, ISPA has been committed to forming and maintaining alliances that will educate, set standards, provide resources, influence policy and build coalitions for the industry. ISPA’s vision is to revitalize humanity, and its mission is to educate the public about the value of the spa experience and engage its participation. 
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