Ryder Cup Benefits for Wales Open Sponsors

8th Apr 2002

Prospective sponsors of The Celtic Manor Resort Wales Open have a new incentive to back the event this summer - the opportunity of tickets to golf`s greatest team event.

Businesses will not only enjoy the usual advantages of being associated with the £1.1m Wales Open, but those signing long term agreements will also have options on Ryder Cup benefits from 2002 to 2010.

“With around 40,000 spectators from America and throughout Europe expected to turn up each day, Ryder Cup tickets will be at a premium,” said Andy Stanton, Tournament Chairman.

“Signing up now will allow sponsors see the immediate impact of aligning themselves with a major event on the PGA European Tour - as well as securing coveted tickets for the third most popular competition in world sport.”

The 2002 Celtic Manor Resort Wales Open (August 8 to 11) looks set to attract even more top golfers and media interest than ever. A record prize fund of £1.1m - an increase of £100,000 on last year`s purse - and a first prize of £183,330, combined with the resort`s selection as a Ryder Cup venue, will make the event even more attractive.


Played on the superb Wentwood Hills course, with panoramic views of the action, the Wales Open will again be internationally televised. In 2001, viewers in 139 countries were able to enjoy Ireland`s Paul McGinley win a tense and exciting play off to secure the Wales Open title.

Sky Sports showed four days of live coverage, while BBC and ITV ran highlights and reports. There were also live broadcasts throughout Europe and on golf channels in the United States and Canada. Reports by the Sports News Channel had a home reach of 839 million worldwide.

Benefits for official presenters (companies investing £150,000-plus) include extensive on and off course signage, up to three teams in the Pro Am, 40 Gold Pavilion hospitality packages per day, 30 VIP Gala Dinner tickets, 250 complimentary day passes, a suite in the resort`s hotel during the event and 100 rounds on the Wentwood Hills tournament course.

Official partners (£150,000-plus) and suppliers (£25,000-plus) also get signage, one to two teams in the Pro Am, five to 20 Gold Pavilion hospitality packages per day, between six and 20 VIP Gala Dinner tickets, 20 - 100 complimentary day passes, a deluxe room in the resort`s hotel (partners) and special room rates (suppliers) and between four and 32 rounds on Wentwood Hills.

All sponsors receive publicity in event literature, including the programme and daily draw sheet.

“The tournament is the ideal platform for companies to promote their brand nationally and internationally and to entertain clients,” said Andy Stanton. “We are offering a wide range of sponsorship packages to suit budgets and businesses of all sizes. All our packages can be tailored to suit individual requirements.”

Even more sponsors and their guests were able to enjoy hospitality in 2001 - thanks to an extra tier added to the Gold Pavilion overlooking the final hole. With the capacity to accommodate 700 people, almost 2,000 `greenside` corporate seats were booked during the four days, with a further 500 in the resort`s luxury golf clubhouse.

As well as the best seats in the tournament with a bird`s eye view of the 18th green, the VIPs were treated to gourmet food and drink, with television monitors providing up to the minute scores and live coverage of the action.

“Last year, we had the help of title sponsor Celtic Manor, two co-presenters, 10 official partners and a further 62 resort and championship suppliers,” said Andy Stanton. “In 2002, we`re looking forward to them all being involved again and also to welcoming many more companies to the event.”

Full details of sponsorship packages are available from The Celtic Manor Resort Wales Open Tournament Office on 01633 410 207.




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