Becoming a Spa Specialist Seminar is a Success at Luxury Travel Expo

The International SPA Association (ISPA) takes a giant step forward in educating travel agents on how to sell the spa experience. The travel agent seminar, “Selling the Spa Experience: Becoming a Spa Specialist,” was presented Tuesday, November 27 at the Luxury Travel Expo in Las Vegas, Nevada.

The three-hour seminar, developed by ISPA, focused on how agents can capitalize on opportunities to sell spa vacations. The seminar was presented to more than 350 travel agents who received a certificate of completion from ISPA. Participating Certified Travel Agents (CTAs) and Certified Travel Counselors (CTCs) also received three ICTA Continuing Education Units (CEUs). The seminar is accredited as a Travel Industry elective within ICTA`s CTA program.

The seminar offered attendees a range of educational opportunities including:

Tips on booking spa vacations
Ways to identify spa travelers in client base and community
The benchmarks of a quality spa
The portrait of the spa goer and how to sell from the spa goer`s perspective
Niches in the spa business
The specifics of a spa vacation
Ways to develop relationships with resort and destination spas
The attendees had many positive things to say about the seminar. Some of the comments included, “a great deal of information was given in a brief period of time,” “the seminar really covered a lot of details that are hard to find any other place,” and “very informative, will allow agents to venture into a new area and generate more commissions.”

“Selling the Spa Experience: Becoming a Spa Specialist” was presented by four leaders on the spa industry. Jane Segerberg, JGL Consulting and former ISPA President, Roxanne Housley, Canyon Ranch Health Resort, Judith Lazarus, author of “The Spa Sourcebook,” and Frank van Putten, President of SpaSmart Inc.


ICTA is an international, nonprofit organization that educates and certifies travel industry professionals at all career stages. The Institute confers the CTA and CTC designations. For more information about ICTA call 1.800.542.4282 or visit ICTA`s Web site at

ISPA is recognized worldwide as the professional organization and the voice of the spa industry, representing nearly 1,800 health and wellness facilities and providers from 53 countries. ISPA is committed to forming and maintaining alliances that will educate, set standards, provide resources, influence policy and build coalitions for the industry.

ISPA`s vision is to revitalize humanity and its mission is to educate the public about the value of the spa experience and engage its participation. For additional information on ISPA call 1.888.651.4772 or visit ISPA`s two Web sites at and