Traditional British Club Opens Its Doors to Serenata`s BookHotel

The gentlemen of the Royal Automobile Club in London can now book their clubrooms online via BookHotel.
The Serenata booking engine does not only enable club members to carry out their reservation via Internet but also provides the latest information on available rooms. This is very important to the RAC members, since the rooms are very sought after and usually have to be booked weeks in advance. Thanks to BookHotel, members can check from any place in the world whether a room has been canceled at short notice and therefore has become available again. This is possible because BookHotel has direct access to the Property Management System used by RAC: Fidelio Front Office.
The fact that the traditional club has embraced the latest Internet technology with the Serenata booking engine is most remarkable since mobile phones, for instance, are banned in all clubs. But the epicures of five-o-clock tea know how to appreciate one thing, and that is comfort.