Sun, sea and sand - that`s what people are looking for in a holiday.
Well, with the help of e2 Communications Europe, that`s what people can get right in their email in-box. Holiday Auctions (part of the £750m Midlands Co-Op), and leading on-line travel agent, has signed a contract with e2 to use the e2 Mail Center to perform its permission-based email marketing campaign. As part of the agreement, e2 provides the specialist hardware and software capable of disseminating Holiday Auctions` email campaign, marketing such goods as holidays, flights, travel insurance, car hire and numerous ancillary travel services, both in the UK and worldwide. This campaign is a first for Holiday Auctions, as it previously relied on traditional direct-marketing tactics.
Since using e2`s `opt-in`, house grown email marketing ethos, Holiday Auctions` database has grown from one of a few hundred to a list of thousands.
“Holiday Auctions is a great customer for e2 Communications” commented Jeff Barnes, e2 Communications` European vice-president. “In the relatively short time that we`ve been working with them, we have seen a tremendous increase in the numbers of customers choosing to subscribe to their emails. Holiday Auctions subscribes to our ethos of `permission` being the key to successful email marketing, and it is working. A response rate of well over 19% speaks for itself!”
Holiday Auctions confirms e2`s position as the preferred email marketing provider of the travel industry, joining the likes of Bourne Leisure, Thomas Cook, Lunn Poly, Instant Holidays and Travelscene.“I am very pleased with the way Holiday Auctions` email marketing has taken off” explained Mamta Ruparelia, head of marketing at Holiday Auctions. “The e2 system is simple to use and gives almost immediate analysis of our campaigns. It also stores previous analyses enabling us to form a bigger picture over time, and identify new and emerging market trends. We are delighted to be working with e2, and hope to continue building on a successful partnership.”