Sidestep Makes It To A Million

15th May 2001

Sidestep`s dynamic information connection engine was the first technology to offer travel buyers a real-time selection of flights, hotel rooms and rental cars - including Web specials - all in one place.
Reaching this milestone in such a short time confirms the speed with which SideStep has established itself in the market as the essential tool for finding the Web`s best travel deals.
Gomez Advisors predicts that an additional 2.9 million consumers will begin purchasing travel online within the next six months, and SideStep anticipates nonstop growth in its first target market as the online travel sector expands. Building upon its momentum and growing base of users, SideStep will continue to strengthen its network of partnerships with marquee travel suppliers and further enhance the capabilities of its technology SideStep`s service brings travel buyers directly to supplier sites to book their travel, taking them to within a few clicks of purchase from brands they trust. SideStep customers also benefit from special offers, such as bonus miles and Internet-only fares. By selling their product through their own Web sites, travel suppliers save on distribution and commissions costs and are able to establish better relationships with their customers. Jupiter Communications estimates that in 2001, online travel agencies will cede majority market share to traditional travel suppliers. By connecting buyers directly with travel suppliers, SideStep is accelerating this share shift.



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