Travelago And World Choice Travel Announce New Content Distribution Partnership

10th May 2001 has announced a new content distribution partnership with World Choice Travel (WCT), which adds valuable new destination content to WCT`s network of Internet affiliates and brings new online travel booking capabilities to Travelago., a subsidiary of travel giant Travel Services International (TSI), operates a business-to-business Internet affiliate program providing privately branded online booking engines for hotel reservations, airline tickets, rental cars, golf vacations, travel insurance and cruises. These services are distributed through the company`s network of more than 650 affiliate Web sites representing travel agencies, airlines, destination sites, online publishers, ISPs and affinity groups around the world.
The partnership allows for seamless private label integration between WCT`s affiliates and Travelago`s video destination guides. Visitors to WCT affiliates now have the opportunity to view Travelago`s extensive streaming travel video library and book accommodations directly through a privately branded version of WCT`s online hotel booking engine.
“This combined effort will help maximize the value of content and services Travelago and WCT provide travelers,” said John Bobel, Co-Executive Officer and President of Travelago.
Travelago offers more than 1,750 streaming videos for more than 825 destinations. Travelers can watch videos, gather comprehensive information on hotels, restaurants and attractions in each destination, and make their reservations online using one of Travelago`s many booking engine partners. Travelago lets people feel confident about booking travel on the Web by allowing them to “see where they`re going before they go.”
“Travelago is the world`s largest streaming travel video content provider,” said Bobel. “We provide the most comprehensive travel library on the Internet - at the highest quality, using state-of-the-art technology.
“With 10 percent of all worldwide Internet page views dedicated to travel and destination research, Travelago is uniquely positioned as a quality business and leisure travel-planning tool,” said Bobel. “Once a traveler watches a Travelago destination video that features a particular hotel, restaurant, attraction or activity, that person is 70 percent more likely to book a video-related activity over something that just has a simple text listing. Our videos turn lookers into bookers.”


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