easyJet will end the £1 discount on each one-way fare booked over the Internet from the beginning of March.
As the “web’s favourite airline” easyJet pioneered offering discounts to those passengers who booked their seats online - an idea that has been widely copied by other airlines. However, as the web is fast becoming the most popular way to book easyJet flights (up to 60% of all seats are now sold online), this discount has become too expensive for a low-cost airline to sustain. Allowing costs to rise in this way would prevent easyJet from being able to offer low fares to everyone. Passengers have until the end of February to take advantage of this saving.
easyJet will continue its strategy of offering great deals online, and the web site will remain the first place on which details of special promotions and offers will be made available.