New American Express Online Service

There`s a new free online restaurant reservations service from the American Express Company.
American Express Online Restaurant Reservations allows users to make and instantly confirm online restaurant reservations at hundreds of restaurants throughout the U.S., 24 hours a day, seven days a week. Users of the service also can conveniently access restaurant ratings and reviews while making their online dining reservations.
Using American Express Online Restaurant Reservations is simple. Users first select a city where they would like to dine. They can then search by cuisine, neighborhood and cost, or they can choose to see all the restaurants that take online reservations in that city. Restaurants that match the user`s selections are listed. After designating the size of the party, date and time desired, American Express Online Restaurant Reservations presents those restaurants with available seating. A few simple clicks make and confirm the reservation. Users automatically receive an email confirmation regarding the details of their reservation. Users can email the restaurant a special message with their reservation, noting a birthday celebration or allergies, for example. In addition, they can send an electronic invitation to their dining companions, giving them details of the reservation. Canceling a reservation can also easily be done online.
American Express Online Restaurant Reservations is powered by OpenTable`s real-time reservations network and also includes Zagat Survey`s consumer-based restaurant ratings and reviews. The American Express online dining service is integrated into the company`s web site and is not simply a link to the engine site. As a result, users gain a comprehensive service all within the environment.
In addition to leveraging OpenTable
`s reservations engine, American Express is also marketing OpenTable`s proprietary electronic reservation book (ERB) to dining establishments. The ERB enables restaurants to accept real- time online reservations, provides integrated table and reservation management capabilities, helps maximise restaurant efficiency, and improves customer communications and relationships.
American Express Online Restaurant Reservations is available to American Express cardmembers and non-cardmembers.