Outrigger Hotels & Resorts, one of the nation`s largest independent hotel chains and Hawaii`s largest lodging company, has selected Viata Online`s newly-released EZREZ software to give tour operators throughout the world real-time access to Outrigger`s lodging inventory.
Outrigger and its newly introduced OHANA Hotels brand are scheduled to go live with the software in the third quarter.
Viata Online will allow tour wholesalers and travel agencies to make and revise reservations in real-time over the internet by integrating with Outrigger`s current reservations and accounting systems. The system also allows agencies to track their own commissions using the software`s accounting tools.
Joe Durocher, senior vice president and chief information officer of Outrigger Hotels said, “Our objective was to increase efficiency with our wholesaler operations and reduce transaction costs. By automating our current paper, phone and fax-based processes, we will maximize revenues and make the reservation process easier. Viata Online understands the online and offline tools that are critical in managing our partner relationships. Their software allows us to communicate directly with wholesalers and agencies for real-time reservations and timely rate adjustments. When fully implemented, the Viata solutions will revolutionize the supplier-wholesaler partnership.”
According to JW Ellsworth, CEO of Viata Online, “This contract between two, industry leading, Hawaii-based companies truly represents the marriage of tourism and technology in Hawaii, a merging of the old and new economies.” Outrigger Hotels & Resorts is Viata Online`s largest hotel chain client to date.