Alaska Airlines 10 Millionth Automated Check-In

The 10 millionth Alaska Airlines customer to check in via the carrier`s self-check-in kiosks made history last month when she checked in for a flight departing Anchorage.
Alaska Airlines presented Kathy Harger of Palmer, Alaska, with two free tickets to celebrate the new milestone in commercial airline history reached when she checked in for her flight March 15.
Alaska Airlines, in conjunction with its Alaska Air Group partner, Horizon Air, is the first airline in the world to board 10 million customers who had checked in at a kiosk.
Harger, who at the time was unaware that she was making history, was travelling with her husband David Harger, and their daughter. Alaska Airlines and Horizon Air installed their first kiosk, or Instant Travel Machine, five years ago in March 1996. Today, Alaska Air Group has 372 ITMs, more than any other airline. And one-third of its customers now check in using the ITM.
Harger said they prefer to check in at an ITM because, “it`s convenient, and we avoid the lines.” The Hargers had booked and purchased their tickets at Alaska`s Web site, At the time of their check in, they also used Alaska`s self-check baggage system.
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