Atlanta-based LastMinuteTravel.com has announced a strategic alliance with Discover the World Marketing, Inc., the world`s leader in international travel representation.
The alliance will further LastMinuteTravel.com`s position as the leading online dynamic commerce site. Initially the alliance between LastMinuteTravel.com and Discover the World will focus on Mexico. “Mexico is clearly a favorite spontaneous travel destination,” said Ron Mulliken, EVP of Sales, LastMinuteTravel.com. “Our site traffic indicates consistent and growing consumer searches for Last Minute Travel offers to Mexico`s many popular vacation destinations. We know Discover the World`s experienced Mexico-based sales team will prove invaluable in helping us meet this growing consumer demand.”
“Because of our global network and menu of marketing services, LastMinuteTravel.com, is able to obtain a turn-key operation in Mexico, said Jenny Adams, CEO of Discover the World Marketing Holdings. “This new business relationship will provide LastMinuteTravel.com with proven revenue delivery through our team of industry professionals based in Mexico City. Our team has a long and successful history of building strategic partnerships that will strengthen LastMinuteTravel.com`s product offerings to inbound travellers to Mexico.”