Worldspan, the technology provider for the worldwide travel industry, has retained BSMG Worldwide to handle media relations across Europe, the Middle East and Africa.
BSMG Worldwide will report to the Corporate Communications Department in Atlanta and will liaise with London-based Public Relations Specialist, Fiona Elkins, on a day-to-day basis. Account Director Paul Donlon is co-ordinating the European programme with Account Manager Fenella Grey dealing specifically with the UK and supported by Phil Ryan.
With Worldspan processing over 50% of Internet travel bookings, the company is excellently placed to discuss the implications of the Internet on the travel industry.
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