During the week ending 23 April, easyJet sold 59,493 seats online, which accounted for 61% of all sales for that period.
As one of Europe’s most successful online retailers, easyJet has pioneered a number of initiatives to encourage customers to book seats via the Internet. As part of this ongoing strategy, easyJet is implementing a new booking policy which affects the way in which customers can purchase flights. From Tuesday 2 May, bookings made more than two months in advance of the date of travel can only be purchased on the Internet at easyJet.com. As fares generally increase as the departure date gets closer, this means that the cheapest fares will be first available to those who get online.