Online ticket sales at Delta Air Lines` Web site continue to boom and Inch ever closer to its annual goal of $1.4 billion and five million tickets.
So far this month, the airline`s average online daily ticket sales are $3 million, equating to approximately 10,000 tickets being sold at delta.com daily and underscoring the value customers place on the Web site.
Additionally, a recent Nielsen/NetRatings and Harris Interactive survey placed Delta as one of the top five Web sites with the highest share of online travel purchasers. According to the January survey, delta.com had 8% of the share of all online travel purchasers, the highest of any major hub-and-spoke airline. The airline also said that approximately 7% of its tickets are sold directly via other travel Web sites, such as Travelocity, Expedia, and Priceline, and should exceed 11% by year`s end. As part of its diverse online product offering, Delta recently launched delta.com for corporations, where travellers from large corporations can access their discounted fares, and an online agency service centre, where travel agencies can book their customers Delta`s Web fares and published fares and access Delta-specific product information. Delta also soon will introduce MYOBTravel, a Web site dedicated to small businesses offering comprehensive air, hotel and rental car products, and is a founding partner in the soon-to-be-launched leisure travel site Orbitz.