Datalex - Rebranded and New Product

Itå‘s a busy day for Datalex as the company has announced a dynamic new corporate brand and identity to herald its global transformation and the introduction of a new product.
In keeping with the company`s evolution, Datalex`s new logo connects its heritage with its vision, symbolising Datalex`s role in developing innovative and complementary applications and services for e-Business. The design depicts Datalex as a catalyst in accelerating travel technology and is highlighted on the corporate Web site in an exciting representation of the Dublin-based technology provider. Datalex`s new corporate brand portrays the uniting of digital information into a symphonic harmonious arrangement. The circular shapes deliver momentum, encompassing the world through travel. The open circle depicts the extensible nature of Datalex`s technology solutions and the company`s willingness to build upon new ideas promoted by its clients. The spark connects all the components and signifies achievement and creativity, the power that propels Datalex`s solutions forward. Together, the geometry forms the image of an eye looking toward the future. A network built upon 14 locations across five continents provides the corporate infrastructure to develop Datalex business globally and to service the individual and diverse requirements of its global client base. Each day Datalex products and solutions are put to use throughout the world by major airlines, travel agencies, tour operators, ferry companies and many hundreds of thousands of travel consumers. In addition to its expertise in the area of Web-based technology, Datalex is one of the largest independent suppliers of TPF consultancy and software development in the world.
New Datalex Logo In conjunction with Datalex’s rebranding, the company also announced the release of ARIVA MarketProfile Web, a new browser-based, thin-client product that Web-enables Datalex`s established MarketProfile data mining and data analysis tool for suppliers of travel products across multiple distribution channels. ARIVA MarketProfile Web (MP Web) assists airlines, hotels, car rental, tour operators and other travel providers in the practice of effective Customer Relationship Management. The combined technologies of Java, JavaServer Pages and Beans enable MP Web to deliver insightful performance reports, or “views,” in a browser-based environment. Based upon user-selected criteria that controls data filters and output data dimensions, views can be predefined or built ad hoc to suit the user`s data-mining requirements. The flexible framework makes MP Web adaptable to existing solutions, including Datalex`s Java-enriched BookIt! suite of Internet booking engines, and affords its users the capabilities of a more personalised experience when managing their customer information.
The intuitive user interface of MP Web combines the services of a company bulletin board, alerts, messages and links with the features and functionality inherent to browsing through vast quantities of information captured via customer-specific and industry data streams (including sales and revenue, inventory, and booking engine captures), and traditional Marketing Information Data Tapes (MIDT). MP Web also aids travel suppliers with data analysis that defines and reveals performance factors that can improve the effectiveness of travel-booking facilities.