Lastminute.com has joined with tourism group Tourvest to launch in South Africa as Lastminute.co.za. Tourvest owns 74.1% of the holding company, with Lastminute.com having the option of increasing their shareholding to 50% at a later date.
Lastminute, which has satellite sites throughout Europe and an opt-in email subscriber base of 3 million, is in the business of selling `perishable` products close to their `sell-by date`, air seats, hotel rooms etc. Other sectors the local site covers include accommodation, entertainment, gifts and restaurants. All sectors are fully searchable but it`s the travel sector that has the largest market, contributing up to 80% to their revenue.