A co-branded Spanish and Portugese language travel channel is the result of an alliance between StarMedia Network and Despegar.com, integrating Despegar`s travel applications into StarMedia`s online offerings.
The channel will function as an online aggregator of the most comprehensive travel resources and tools for Spanish- and Portuguese-speaking audiences, including in-depth country and city guides, online travel booking, unique community forums, and travel tools.
Both StarMedia Network and Despegar.com derive incremental revenues from the partnership, reducing StarMedia`s costs and providing Despegar.com
access to StarMedia`s 27.4 million unique users.
As part of the integration, users will also be able to receive travel-related updates and information via their cellular phones utilizing SMS and WAP technologies.