GORP.com (Great Outdoor Recreation Pages), the most visited site for outdoor enthusiasts and active travelers, entered its seventh year this month and celebrates with the announcement of fourteen new strategic partners.
The announcement also coincides with the launch of GORP’s programming on several America Online brands.
“It’s an exciting time for us,” said Bill Greer, founder and CEO of GORP.com
. “We are expanding our audience by leaps, and have already enjoyed a 25% increase in traffic since the new year. Plus, it is a great acknowledgement of the value of our content and the market demand for an active travel resource.”
Last week, GORP launched co-branded sites across several of the America Online brands, including AOL, CompuServe and Netscape.com, as part of the content agreement with America Online the company announced in November 2000. GORP’s adventure and active travel packages are now available to the more than 30 million AOL and CompuServe members and the tens of millions of additional Netscape.com
users. In addition, GORP content and applications, such as the popular Trail Finder, Park Finder, Event Finder and Trip Finder Tools are integrated and linked within AOL’s Parks and Camping and Adventure/Outdoors areas. The America Online brands now feature GORP’s highly acclaimed Top Ten features and Getting Started sections for outdoor activities.
In addition to America Online, the following companies have all signed agreements with GORP.com to distribute content and provide their audience with access to GORP’s active travel and dude ranch vacations:
- the leading registration and data management company for individual and team-based participatory sports, park and recreation activities. The new agreement with Active.com will enable GORP.com to reach the estimated 80 million participant athletes that register each year for sports events and activities.
Egrad.com - a one-stop resource for college seniors and recent graduates looking for useful advice, tools, information and great deals as they cope with post-college life.
Gayjet.com - an online travel portal for the gay and lesbian community.
- this site combines the talents and quality products of a number of college-focused businesses into one dedicated service provider for the college and university marketplace.
iWon.com - launched in October 1999, this search engine is the 5th most trafficked site on the Internet according to Nielsen//NetRatings, January 2001.
- Canada`s largest free, advertising-sponsored Internet and Email service.
- the online directory of business listings and city and shopping guides designed to help consumers shop, research products and services, locate merchants and plan entertainment, leisure and travel activities.
- the Web site that caters to passionate enthusiasts by providing them with articles, ideas and information related to their specific interests.
TravelJam.com - a resource for travel information, reservations and insider tips.
In addition to these nine content and commerce partnerships, GORP has expanded its current relationship with Yahoo! and now provides featured content for the Web site’s National Parks and Mountain Biking sections. GORP feature stories can now be found throughout many of the sections within Inside Yahoo! Sports Outdoors. GORP also welcomes two premier gear outfitters to its retail marketplace. Orvis, the premium fishing-gear outfitter and Duncraft, the leading resource for birders, will occupy feature positions within the GORPgear Marketplace. Orvis, founded in 1856, is the nation’s oldest mail order company, specializing in premium fly-fishing tackle, men’s and women’s traditional New England apparel, luggage, and gifts for the country home. Duncraft has long been recognized as the leading mail order and Internet supplier of bird feeding products - feeders, houses, baths, seed, suet, accessories and gifts - and how-to information. The addition of these two resources will greatly enhance GORP’s gear offering. GORP has added two additional new partners to enhance the experience for the GORP.com audience. With the addition of broadband provider Vast Video as a partner, the GORP user now has access to a library of videos to help them research and experience the excitement of active travel and outdoor recreation. Videos, for example, showing the rugged New Zealand coastline, or the exotic plains of Tanzania, help would-be travelers to choose the trip that best meets their ideals. GORP also has forged an alliance with High Speed Access Corp. (NASDAQ: HSAC) a leading broadband services provider, which allows subscribers to access GORP.com faster and easier than over conventional modem speeds. High Speed Access Corp. currently has over 100,000 cable modem subscribers.