12 Million Visitors - One Million Hotel Nights Booked - To accorhotels.com And The Accor Group`s Hot

14th Feb 2001

In 2000, Accor booked one million hotel nights in the Group`s 3,500 hotels through its online and real-time hotel reservation portal.
Every 31 seconds, a room is booked over the Internet In 2000, Accor recorded 12 million visits to its hotel websites (the accorhotels.com portal as well as the individual sites of its hotel networks: sofitel.com, novotel.com
, mercure.com
, coralia.com
, thalassa.com
, ibishotel.com, etaphotel.com, hotelformule1.com, motel6.com
and redroof.com
), representing an average of 32,000 visitors per day. The number of daily visits has jumped rapidly throughout the year, from 15,000 in the initial months to 38,000 by December 2000. Since the beginning this year, the number visits to these sites has greatly increased with 50,000 hits per day in January 2001.
In 2000, one million hotel nights were booked online around the world, or one night booked every 31 seconds.
Revenues booked through the hotel websites in 2000 totaled EUR 45 million (FRF 300 million), or 1% of total Accor hotel sales. In 2001, according to recent trends, web-based revenues should amount to EUR 100 million.
In Europe, two-thirds of all internet-based reservations targeted the Group`s economy hotel chains, Ibis, Etap hotel and Formule 1.
The web-surfers favorite cities are Paris and London (Heathrow Airport), followed by the other major European metropolitan centers (Barcelona, Amsterdam…) and large French cities (Strasbourg, Lyon, Lille…).
In the US, reservations for Motel 6 and Red Roof Inns on the internet represent 3% of total sales. Since January 2001, new services for even simpler, faster reservations To further enhance the attractiveness of the site and even better meet the needs of internet users, accorhotels.com has revamped its home page with a new graphic design highlighting the site`s four key access functions
* “Discover” the Group`s brands, through short descriptions of their main characteristics,
* “Reserve” a room online and in real-time, with direct access to rates and availabilities,
* “Promotions”, including on the French site a hyperlink to accortravel.com, Accor weekend and leisure travel site,
* “Search” a hotel with new, faster and simpler destination map access. For example, by entering their destination address or place of interest - cultural, geographical, tourism - clients can instantly see:
* hotels in the vicinity (from 1, 5 or 10 kilometers) on a zoomable map,
* the list of all available hotels, by category, as well as a description of each property.
Once they have selected a hotel, customers may, with a single click, access room reservation as well as the itinerary to the hotel.
An international communications plan to encourage traffic The scheduled Spring 2001 launch of an advertising campaign available online and off-line is aimed at accelerating the development of internet-based reservations. This campaign will also be spread out through all Group hotels. Recently signed partnerships (with Wanadoo/Voila/Lycos…) and the upcoming deployment of affiliation programs will also enable Accor to generate additional traffic and conquer new clients.



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