Sabre Holdings Corporation, the leading provider of technology and marketing services for the travel industry, today announced that it has, through its wholly-owned subsidiaries, formed a strategic alliance with TravelSky Technology Ltd., the leading provider of information technology solutions for China`s air travel and tourism industries.
Pursuant to a memorandum of understanding, Sabre, TravelSky and Abacus International Pte Ltd. will explore opportunities within China for the development of information technology for airlines and airports and for new generation electronic travel distribution and e-commerce technologies. In addition, the parties plan to engage in the exchange of personnel, joint training programs and the exchange of customer relationship management strategies. Finally, the alliance also involves a minority equity investment in TravelSky by a wholly owned subsidiary of Sabre.
“This strategic alliance expands our presence in growing markets around the globe,” said Eric Speck, group president of Travel Marketing and Distribution, Sabre. “The travel market in China has tremendous potential. Moreover, the combined strengths of each party to this alliance will help develop next generation travel technologies.”