Whereto.Com.Au Launches Asia - Pacific Best Of Breed Travel Technology

The Asia Pacific region has the most complex airfare structure in the world. Today, it becomes a whole lot simpler, with the official launch of new technology from Whereto Travel Services at Quay Grand Hotel, Sydney.
Whereto.com.au boasts Australia`s best online travel technology, providing the cornerstone for the nation`s most advanced online travel agency.
An Asia/Pacific first, Whereto`s flight booking engine integrates Galileo`s new XML Select tool into the Computer Reservations System (CRS), to form an airline booking engine far superior to any in the region.
“What we are releasing today is the most powerful segment based nett-fare routing engine this region has ever seen,” said CEO Ben Jackson.
The Whereto technical team has invested a wealth of travel industry knowledge into the development of a smart electronic travel agent, capable of making complex travel decisions.
“Our systems can handle the most complex routings available, including multiple airlines with multiple transfer points and in multiple classes, with codeshares, stopovers and open jaw sectors,” Mr Jackson said.
The technologies are available for implementation anywhere in the world, and include Internet booking engines, airfares databases, e-CRM (electronic Customer Relationship Management), consultant workflow systems, e-DM (electronic Direct Marketing), web site Content Management Systems, web development, application hosting and site management.
“Issues of airfare complexity have held back online travel in this region as it requires very advanced routing and airfare database systems to interpret the strict rules applied to the nett fares that characterize air travel in the region.
US & European markets are characterized by simpler routings and more published fares.
Technology built for those markets don`t work in this region and so corporations, airlines and other online players wishing to expand into this region must either build, license or acquire the technology. Our systems are the most advance in the region and are available for implementation now” said Ben.
Whereto`s next generation currently in beta development includes Agency Whereto, a consultant automation tool which will put the power of the Whereto system into the hands of a consultant, slashing the time taken to book and ticket airfares. Corporate Whereto, a fully automated booking system for corporate travellers will allow the client total control over their travel arrangements and provide almost instant turnaround on travel requests.
“Whereto.com.au offers a fully commercialised and operational system. This is the future of online travel booking technology.”
This is how Internet travel should be.