travelbyus, a vertically integrated travel and marketing technology company, has launched SiteRabbit, a patent-pending technology that provides for improved targeted marketing to consumers through business-to-business channels.
This SiteRabbit platform supports the travelbyus business model and represents a considerable departure from the models of competitive online and traditional travel companies.
According to Bill Kerby, CEO, “Online travel companies are only using one channel (direct to consumer) and missing opportunities for revenue. With our Business-To-Business-To-Consumer model, we`re marketing through multiple channels-via a network of 2,000 travel agencies-that our competitors either can`t reach, or have chosen to ignore.” He added, “This gives us a significant advantage of having a Bricks & Clicks model. We`re creating opportunities for revenue that haven`t yet been fully realized in the travel industry by offering the right product to the right customer at the right time. Travel suppliers have been waiting for something like this for a very long time.”
The initial release of this unique platform will begin on February 19, 2001, to the travel agency members of the travelbyus affiliate network. The program gives each member agency a well-designed, agent-customised, content-rich web site they can use to communicate with their customers and help promote their travel agency. travelbyus hosts and maintains the web sites for the travel agents and uses data collected to conduct targeted marketing campaigns and promotions. These promotions are designed to drive traffic back to the local agency, increasing agent commissions and revenues.