Priceline to speed response on airline tickets, responding to complaints about its service, said it`s cutting the response time to airline-ticket bids and arranging shorter wait times for connecting flights.
The Internet seller of tickets and other services will reply to most bids within 15 minutes, compared with an hour previously, spokesman Brian Ek said. The wait between connecting flights will be two hours or less on 85 percent of U.S. flights, he said.
Priceline is trying to improve its service in response to customer complaints, which analysts say may be costing the company sales. The Connecticut Better Business Bureau revoked the company`s membership last year until it resolved complaints made in that state. The Norwalk, Connecticut-based company was reinstated in December.
Priceline also said it hired Pauline Frommer, an editor of travel guides, to help advise it on products.
Priceline shares fell 31 cents to $2.66. They`ve declined 95 percent in the past year.