Increased Advertising Inventory on Worldspan

26th Jan 2001

TravelCLICK announced on Thursday the final expansion of its global Travel Agent Media Network with the launch of Worldspan Accents, the newest electronic point-of-sale advertising capability on the GDS.
This expansion adds nearly 21,000 travel agencies around the world to TravelCLICK`s media network.

The launch is unique in that Worldspan Accents is the first GDS media product for which TravelCLICK will serve ads directly into the mainframe system of a GDS, using an adaptation of DoubleClick`s AdServer technology. The application is also unique in that it represents the first commercial deployment of AdServer technology onto a non-Internet platform.
The innovative use of AdServer with Worldspan Accents follows months of joint planning and co-development by TravelCLICK, Worldspan, and DoubleClick. Though upon start-up the launch has been limited to Worldspan`s top 10 markets, ad inventory is already approaching 1,000,000 impressions a day. Expectations are that this will increase to 3,000,000 impressions a day when TravelCLICK extends ad serving to all Worldspan markets by month end.
With the addition of promotional messaging capabilities through Worldspan, TravelCLICK`s Travel Agent Media Network will provide electronic advertising reach to more than 450,000 travel agents worldwide. These travel agents, combined, sell more than $250 billion in travel services each year through their computer terminals.



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