Online travellers use Travelocity, the leading travel Web site, far more than any other travel web site.
That was among the findings of the PhoCusWright 2000 Travel E-Commerce Survey completed in November. Travelocity ranked first in the categories “most-visited online travel site,” “most-used online travel site for buying travel online,” and “single favourite site to buy travel online” among those who buy all of their travel online. According to PhoCusWright, an independent Internet travel intelligence company:
* 36% of online travellers have visited Travelocity within the past year to either research their travel destination and/or purchase travel on the site. This compares with 21% for the next closest competitor.
* 24% of those surveyed said that Travelocity is the Web site they most often use when planning or buying travel online; the next nearest competitor scored 15 percent.
* 17% surveyed said Travelocity was their single favourite site to buy travel, about equal to its next two competitors combined.
* Of those who buy all their travel online, Travelocity is the favourite site of 28%.
The next nearest competitors scored 12% and 8% respectively.
The PhoCusWright survey also concluded that 21 million Americans bought travel online last year, doubling the Internet travel market for the second consecutive year. Further, 7 million of those consumers buy their travel exclusively online. These and other findings in the PhoCusWright survey chart the substantial growth of online travel in the last three years, from 6 million online travel buyers in 1998, to 21 million now, a net increase of 350%.
Conducted annually, the PhoCusWright survey takes an in-depth look at the customer experience of shopping for travel online. The survey was conducted by telephone among a random sample of Americans across the country. More than 10,000 individuals were contacted to obtain a sample of 505 “online travellers” Americans who`ve flown via commercial carrier in the last year and used the Internet in the last month.