Lastminute.comhas launched a voice recognition shopping service as an adjunct to their online travel and event services website in the UK.
50 gifts are to be made available in a pilot programme, and they have promised to deliver products right up to 22h00 on Christmas Eve.
US company Nuance, a leader in speech recognition, is providing the technology behind the new voice recognition platform, with the move representing the first high profile deployment of its kind in the UK.
Nuance technology is also being used by UK Internet broker Sharepeople to pilot their `Voice Trader` interactive voice response system.
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