The hospitality procurement joint venture launched last spring by Mariott International and Hyatt Hotels Corp. has a new member and a new name. Bass Hotels & Resorts just announced it will join the alliance, which is to be called Avendra LLC.
The new company, to be based in Montgomery County, Maryland, will carry a great deal of clout. Together, the founding members manage or franchise more than 5,500 properties worldwide.
``We are delighted that a company with the stature and scope of Bass, with leading brands like Holiday Inn and Inter-Continental Hotels, is joining Avendra,`` says Dennis Baker, president and COO of Avendra.
Marriott, Bass, Hyatt and ClubCorp (another recent recruit) continue to migrate their procurement businesses to Avendra, which will be formally launched later this year.