ebookers strikes deal with TradeDoubler

Online travel company ebookers has announced a deal with affiliate network TradeDoubler to increase bookings generated through internet affiliates.
ebookers will use TradeDoubler’s network of sites to increase the number and quality of its affiliates across Europe. This will be achieved by promoting ebookers both to TradeDoubler’s existing network of affiliate partners and to other potential partners.
This move is intended to free up ebooker’s own business development and marketing resources to focus on high-level strategic partnerships.
The affiliate programme launches today in the UK, France, Germany, Finland, Norway and the Netherlands, and will rollout in ebooker’s other European markets over the next few months.