Chicago - Richard W. Gray, chairman and co-CEO of TravelCLICK, announced today that The Leading Hotels of the World has recommended TravelCLICK`s PHASER and Hotelligence Reports data products to all of its member properties.
The Leading Hotels of the World is comprised of 380 of the most prominent and highly respected luxury hotels in the hospitality business. The new PHASER and Hotelligence Reports will offer each of these properties detailed rate and reservation reports specific to their competitive set. Armed with this comprehensive data, The Leading Hotels of the World properties will be positioned to increase worldwide market share and boost revenues.
PHASER integrates information from Central Reservation Systems (CRS) and Global Distribution Systems (GDS) and provides property executives with diagnostic tools for adjusting future pricing, promotions and rate restrictions versus their local competitors. Hotelligence Reports deliver historical electronic booking data from the GDS and the Internet, including information on business sources, rates, and length-of-stay patterns for individual properties and for their competitive set. These GDS systems reach 98 percent of the world`s travel agents, who today book in excess of 44 million hotel reservations annually.
“TravelCLICK`s PHASER and Hotelligence Reports will provide critical and actionable data to each of our hotels, empowering them to excel in their marketplace,” said Joseph G. Opp, Senior Vice President- Membership Services, for The Leading Hotels of the World. “Customized information of this type is also essential to planning a successful, cost-effective marketing campaign specific to the individual properties` needs.”
“We are excited that The Leading Hotels of the World has recommended TravelCLICK`s PHASER and Hotelligence Reports to their member properties,” said Gray. “This information will allow each hotel to better manage rates and inventory allocations through electronic distribution channels, target electronic marketing and promotional programs, and track their market performance versus key competitors. That can`t help but lead to improved bottom-line results.”
“By recommending TravelCLICK`s PHASERr and Hotelligence Reports to each of their properties, Leading Hotels reaffirms our commitment to provide totally integrated competitive benchmarking data and reporting tools for the travel industry,” said Ray Cohen, president and co-CEO, TravelCLICK. “These detailed reports will equip Leading Hotels properties with the information they need to outperform their competitive set.”