British Airways will be rewarding customers who stay in the UK to cheer on Team GB and Paralympics GB.
The cashback rewards on holidays are for travel after the London 2012 Olympic and Paralympic Games and in line with specific athlete wins.
British Airways will feature a new offer based on a chosen athlete, valid for a limited period and in line with their schedule in the London 2012 Games.
Each offer will also have a money back incentive dependent on the performance of the athlete.
Customers can book an offer via the dedicated campaign page on ba.com and later if the featured athlete wins a medal, cashback will be given on the booking in relation to the medal won.
A maximum cashback reward is given based on the highest medal won.
For a Gold medal the cashback will be £100 per booking, for a Silver medal £75 per booking and for a Bronze medal £50 per booking.
The airline is currently supporting Jessica Ennis, World and European heptathlon gold medalist and if customers book an all-inclusive Caribbean holiday for seven nights they can win cashback on their holiday if she wins a Gold, Silver or Bronze medal.
Twenty-five favourite all-inclusive Caribbean holidays are on offer with flights plus seven nights all-inclusive accommodation.