British Airways revamps online presence for agents

British Airways revamps online presence for agents

British Airways has revamped its online information site for travel agents to give them more information about the airline.

The comprehensive overhaul began last year as part of a drive to provide travel agents with more tools and information so they could more easily sell the airline’s products and services.

The new design of batraveltrade.com is in keeping with the more ‘user-friendly’ style adopted by ba.com. It is loaded with more content, such as handy fact sheets, up to date information and newsletters.

Roopal Vyas, British Airways’ online lead trade editor, said: “As batraveltrade.com is our trade shop-front, providing the latest news and information to travel agents, we have given it a face-lift, making it easier to navigate around and also to give it a fresher look and feel.

“We understand the need for agents to have up-to-date knowledge about our products and services. We want them to feel comfortable to come onto our site, be able to answer queries quickly, and also help them to learn more about what we can offer our customers.

“We hope they like the new design. We’re encouraging travel agents to give us feedback on the new site so we can continue to make improvements so that our content is always current and relevant.”

In addition, travel agents can also subscribe to marketing and disruption emails so they can keep customers informed of any changes to the schedule.

Tom Rigby, head of commercial & product development at travel management company, Reed & Mackay, said: “The improved navigation on the revamped BA travel trade website provides a quicker route for our travel consultants to find essential information.

“Access to the latest product updates ensures we can confidently advise our travellers on the best options for them, which in turn enhances the service that we can deliver to our clients.”

This is the first major revamp of the specialist portal in over five years and is part of a commitment by the airline to invest more than £5bn in new aircraft, smarter cabins, elegant lounges, and new technologies to make life more comfortable in the air and on the ground.