British Airways launches meditation channel on long-haul routes


British Airways customers can now meditate their way to a more relaxing flight, thanks to a new in-flight entertainment channel on the airline’s long-haul routes.

The Headspace video channel is packed with content designed to help travellers unwind in the air, by practicing simple meditation and mindfulness exercises.

Guided by Headspace co-founder, and former monk, Andy Puddicombe, each exercise focuses on a different topic, such as enabling stressed parents and anxious travellers to feel happier and more relaxed, overcoming jet lag or just helping them to get the most from every minute of their journey.

Troy Warfield, British Airways’ director of customer experience, said: “We know our customers really value making the most of their time on our aircraft and the new Headspace channel on our in-flight entertainment system offers them a fantastic way to make their flight more fulfilling and relaxed.

“Our new partnership with Headspace means their specially curated content offers customers a range of guided meditations to unwind, de-stress and feel happier and more relaxed, all from the comfort of their aircraft seat, at 35,000 ft.”

The new channel features nine specially-designed guided meditation programmes, each no more than ten minutes long, to cater to every type of customer’s needs.

Puddicombe added: “We’re really excited to be launching the Headspace in-flight channel with British Airways.

“The content has been designed to enhance every stage of the journey, before, during and after the flight, with specific exercises to help passengers feel relaxed, refreshed and recharged.

“It is also an opportunity to learn a beneficial new skill, something you can use at your destination and beyond, for a healthier and happier life.”

The new channel adds to British Airways’ existing and extensive well-being content on its High Life in-flight entertainment system.

This includes videos offering general well-being advice, Flying With Confidence to help nervous flyers, and Dawn Chorus: Sounds of Spring, which features the sound of sunrise birdsong in all its uninterrupted glory.