British Airways is rolling out the option to watch TV and movies from the moment customers board their flights to the time they arrive at their destination on even more long-haul services.

Flights to Tel Aviv, Cairo, Beirut, Amman, Almaty and Baku are the latest to benefit from the airline’s extended in-flight entertainment programme.

Last year, British Airways was the first UK airline to start showing the latest movies and TV shows, on long-haul fights to customers from the second they reached their seat to the moment they arrived at their destination.

On a five-hour flight to Cairo or Tel Aviv customers are able to enjoy up to an hour extra in-flight entertainment.

Frank van der Post, British Airways’ director of brands and customer experience, said: “We know how much our customers enjoy our carefully selected in-flight entertainment so we’re delighted that packing in more programmes and films will be possible for even more of our customers.

“We’re always looking to innovate with new products and services to make travelling with British Airways even more enjoyable and relaxing.”

British Airways’ seven-strong fleet of long-haul Airbus A321s are configured with two cabins, so customers can watch on the airline’s latest Thales in-flight entertainment system on 15.5 inch wide screens travelling in Club World and 8.9 inch wide screens travelling in World Traveller.

The extension to in-flight entertainment is part of a £5 billion investment programme by British Airways, which includes new aircraft, refurbished cabins and better lounges.

In line with other UK carriers, British Airways previously started its in-flight entertainment system once the aircraft has taken off and following various announcements and turns it off 15-20 minutes before the aircraft lands.