Brazilian Tourist Board launches interactive brand channel and mobile traveller app

Brazilian Tourist Board launches interactive brand channel and mobile traveller app

Embratur, the Brazilian Tourist Board, has announced it is creating two new travelling tools – an interactive Brand Channel website and ‘Brasil Quest’, a video game app. The launch of these tools is part of an ongoing initiatitive to promote various destinations and cultural offerings travelers can experience in Brazil.

The Brazil YouTube Channel (http://www.youtube.com/visitbrazil), developed in partnership with Google, will assist travelers in planning their trips to the country through interactive tools, images and detailed information about what to do while in Brazil. The site officially launched on 20 March in New York where visitors were able to test out the site plus experience a taste of Brazil through interactive demonstrations and Brazilian live music.

“Travelling to Brazil is a truely unique and exhilarating experience,” said Marcelo Pedroso, Director for International Markets for Embratur. “But with so much to choose from, deciding where to go and what to do can be daunting. This new tool provides a one-stop destination for trip planning and makes the process fun, informative and interactive.”

Embratur plans to release the free ‘Brasil Quest’ game app for iPhone, iPad and Android on 23 March. The game celebrates the 12 Brazilian host cities of the 2014 FIFA World Cup through the journey of YEP, an alien that decides to visit Brazil in search for happiness and becomes enchanted with the country’s beauty and offerings. Users can download the game at the App Store and Google Play from 23 March.

These tools are part of a larger global effort to familiarise travellers with all that Brazil has to offer as the world descends on the country for the 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games.

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